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Welcome to Zahar Group

At Zahar Group, we support clients of all sizes, across industries and markets. Taking a highly tailored and deeply pragmatic approach, we set short- and long-term goals to help companies realise their commercial aspirations. Working with existing teams to implement and deliver at every stage. 

Whether developing market entry strategies, identifying and recruiting missing talent or upgrading legacy technologies, we look to grow sales, optimise margins – and give our clients the edge in an increasingly crowded marketplace. 

Meet the founder

With years spent working in large corporates and management consultancies, along with hands-on experience founding her own successful start-ups, Misa Zahar is uniquely placed to take a tailored, flexible approach to every client. She holds an MBA from London Business School and, after a long career at luxury group Richemont, founded the Zahar Group to help clients reach their commercial goals in the most rational and responsible way. 

Misa founded her own luxury tech start-up in 2014, and has worked in digitally-enabled businesses from inception and strategy-setting phases, to fundraising, marketing, operations and general management. She has experienced the many successes (and occasional failures) of the business lifecycle, and uses her insights to guide small- to mid-sized enterprises past the potential pitfalls of day-to-day operations.

Empathetic and personable, Misa listens to what business owners want – and gives them the guidance and tools to get there. She has developed an extensive network of professional contacts around the world, all leaders in their field, who can complement projects with specific expertise and regional know-how.